Mountain Dew

We turned eight wildly flexible videos into a scalable personalization machine: 1,650 creative assets tailored to social moments and rooted in real Mountain Dew fandom.

The brief was simple: people want to be present, make noise, and create the kind of chaotic-good memories that become legendary group chat lore. So we built a design system that could flex fast, stay culturally sharp, and still feel unmistakably Dew. Every asset was optimized for paid social across 9:16, 4:5, and 16:9, with English and Spanish copy, multiple product variants, and endless message permutations. High volume. Zero copy-paste energy.