Pepsi was launching two new soda flavors inspired by classic soda shops, the retro and nostalgia of the 50s but with today’s flair. So, we partnered with Doja Cat to recreate another classic, Grease’s iconic song “You’re The One That I Want,” but in a re-make for the modern age.

With over 2.5 billion PR impressions, our campaign was a huge success and made the product the best-selling LTO in the last five years.