Microsoft Teams

During Super Bowl

Microsoft sought to capitalize on the cultural momentum of the Super Bowl to differentiate Microsoft 365 Copilot and position it as the essential tool for professional success.

The Friday before the big game-and the Monday after-everyone has football on the mind. We partnered with two content creators, Rylan Sylvester and Kevin Sanji, to create a series of videos showing Copilot use cases with playful football metaphors.

Results

• Tunnel drove 272K impressions, 145K video views, and over 6K engagements on LinkedIn, outperforming 1H per-post average performance

• LinkedIn drove the most reach and engagement of our 4 core platforms (84% of impressions, 81% of engagements amongst, LI, X, Threads, & TikTok) but TikTok generated the highest engagement rate (5.02%).

• Excessive Celebration on TikTok, drove the highest engagement rate at 6.33%.