Super Bowl
Pepsi Super Bowl Halftime Show APP 2022
The Pepsi Super Bowl Halftime Show was the most-watched 12 minutes in entertainment, averaging over 100M concurrent viewers globally. The app was created to engage fans leading up to, during, and following the Halftime Show performance.
From January 2nd to February 14th, the app received 526,000 downloads, earning a top 3 ranking for all iOS apps and a top 4 ranking for all Android apps. The app saw over 1.3MM sessions and 3.81MM engagements since January 2nd.
Users rated the app 4.7/5 stars on iOs and 3.8/5 stars on Android.
Olay Super Bowl Social 2020
#Makespaceforwomen
Olay approached us with an approved Super Bowl ad but needed a strategy for sparking social conversation during the event. In just days, we transformed the 'Make Space for Women' spot, aligning it with their Girls Who Code partnership into the 202 campaign. The choice of '202' references the game date and a common error code symbolizing an action 'not completed'—reflecting the unmet demand for space women have been voicing. Olay pledged to donate $1 to Girls Who Code for every tweet, aiming to create more space for the next generation of STEM female scholars.
By using factoids, quote cards, and football-related stats, we maximized our presence during the game on Super Bowl, occupying as much 'space' as possible. Our CMs were armed with hundreds of reaction GIFs for engaging with fans while providing game commentary, ensuring lively interactions before, during and after the game.
