“Be There” is global creative idea look to inspire NBA Fans around the world to download the NBA App and know more about the NBA International League Pass
Viewers are not just miles away, they’re thousands of miles away. Oceans away. Time zones away. They may as well be on Mars. But with a tap of the finger, they’re teleported into the action, courtside. They hear the ball bounce on the floor, they see the bodies blur and smell the sweat. They’re there. They’re part of the game in a way that was never before possible. Be There. Anywhere.